The Challenge
Explaining a two-sided event format clearly
Health On Stage needed an event site that could clearly communicate their unique “reverse pitch” format — where hospitals present challenges and healthtech innovators respond — to two very different audiences: hospital administrators and startup founders.
The Solution
A structured site built for two audiences
We built a structured event site with clear sections for each audience, an easy-to-follow event format explainer, and a straightforward registration flow — designed to make a complex, multi-sided event feel simple to join.
The Results
What changed
2
Audience journeys designed
100%
Mobile responsive
1
Streamlined registration flow